A brand that bridges the gap between high end and economical e-commerce fashion with a focus on denim-only wear.
Year: 2023
Scope: Naming, Brand Strategy, Visual Identity, Verbal Identity and Messaging, Brand Creation, Web Design, Art Direction, Copywriting
Deliverables: UX/UI (Website and Mobile)
Threads brings together high-end and affordable denim wear choices alike to its’ customers. Experimental, Y2k-inspired, this brand encourages the fashion-conscious to develop their style through a deep dive into denim.
While most e-commerce clothing companies provide a wide range of clothing, Threads is unique in that it specializes in only denim everything; from pants, to skirts, menswear, womenswear, bags, shoes and more. Encouraging maximalism and exploration into the world of denim it all of its’ forms, Threads seeks to connect with creative style-centric youth from Gen-Z to younger Millennials.
To buy from Threads is to buy quality and have the availability of a range of prices to choose from. Threads is the freedom to explore your identity through denim.
Taking notes from existing e-commerce and physical stores such as Reformation, SSense, and Madewell, Threads’ creative direction is robust yet practical, minimal but with a sense of purpose: to let the denim be the star of the show.
Threads: Embrace the denim revolution.